Marketing & PR Executive
--PLAYBOOK--
The Marketing & PR Executive is responsible for executing Playbook’s brand, marketing, and public relations strategy across digital platforms, campaigns, partnerships, and media. This role connects brand visibility, program demand, and platform growth through structured campaign planning, content execution, performance tracking, and media relations.
Responsibilities
- Public Relations & Media Engagement
- Marketing Campaign Planning, Demand & Growth Execution
- Digital Channel, Performance & Platform Visibility
- Internal & Cross-Functional Collaboration
Must Have
- Bachelor Degree or Higher
- 2-4 years experience in Marketing
- Experience in marketing execution, PR workflows, campaign management, and digital growth support.
- Strong understanding of marketing funnels, lead generation, and conversion optimization.
- Comfortable working in a fast-moving startup environment
Nice to have
- Startup experience is a strong advantage
- Strong analytical skills
What's great in the job?
🚀 Purpose-Driven Work: Playbook isn’t just another company. We’re focused on helping ambitious women master money, leadership, and legacy — real work that actually matters.
🤝 Strong Community and Culture: Internally, we take team alignment, clear communication, and continuous improvement seriously. It’s a place where people are on the same page and moving forward.
🌱 Personal Growth: You’ll be surrounded by global investors, founders, and top leaders across finance, tech, wellness, and leadership. It’s a real opportunity to grow, not just clock in and out.
🎨 Modern, Focused Brand: Playbook’s style and energy are fresh, inclusive, and built around real leadership — not just a good-looking logo.
🔥 Room to Make an Impact: We value people who take initiative. If you have ideas, want to lead, or build something new, there’s room here to do it.